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Marketing email unsubscribe policy

EmailDesk marketing workflows provide a visible recipient opt-out and update scoped contact and campaign evidence when a valid unsubscribe request is received.

Reviewed: July 29, 2026

Marketing content keeps a visible unsubscribe link.

A valid unsubscribe marks the scoped contact as unsubscribed and updates matching campaign evidence.

Transactional classification must not be used to bypass marketing consent or opt-out requirements.

Marketing message requirements

EmailDesk campaign and marketing-test workflows retain a visible unsubscribe footer or link. Campaign delivery also adds List-Unsubscribe and one-click List-Unsubscribe-Post headers.

The unsubscribe URL uses a signed token scoped with the available organization, campaign, recipient, and email context. The recipient does not need to sign in.

What a valid request changes

A valid request marks the matching scoped contact as unsubscribed, upserts marketing unsubscribe evidence, and updates the matching campaign recipient when that context is available.

Campaign recipient eligibility is checked again before provider delivery. Contacts that are missing, unsubscribed, bounced, or suppressed are skipped with evidence under the current workflow.

Transactional email boundary

Necessary account, password, billing, receipt, security, support, or other operational messages can follow a transactional path rather than the marketing unsubscribe workflow.

A sender must not label promotional or audience mail as transactional to bypass recipient permission, unsubscribe, suppression, or acceptable-use requirements.

Customer responsibility

Customers remain responsible for permission or another lawful basis, accurate contact data, prompt opt-out handling outside EmailDesk where applicable, and clean audience practices.

EmailDesk can skip, review, or block marketing activity when required unsubscribe behavior is absent or when complaints, bounces, suppressions, policy decisions, or other evidence require action.

Marketing email platformReview consent, audience, suppression, pacing, and campaign evidence.Acceptable useRead the broader sender and recipient-protection requirements.Contact pathsReport invalid unsubscribe behavior or request customer support.
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